DROP 001

Questions people ask

JUICI is a lip stain marker — a felt-tip applicator that swipes on like a marker and sets into a long-wearing stain. Drop 001 launches in three shades: Undone, Worn, and Bitten.

Drop 001 is a limited run. Join the waitlist for early access before it sells out.

JUICI ships from New Zealand, with delivery to New Zealand and Australia. Other regions will be added once confirmed.

JUICI is a lip stain marker, not a traditional lipstick. Instead of sitting on top of your lips, the pigment soaks in — so it feels weightless, resists transfer onto cups, glasses, and masks, and fades evenly instead of wearing off in patches. Use it as a precise lip liner, or colour in the full lip for all-day, no-transfer wear.

Drop 001 comes in three shades: Undone (a your-lips-but-better neutral), Worn (a lived-in mid-tone), and Bitten (a deeper, saturated lip stain).

JUICI is formulated for long-wear colour that holds through the day or night — no reapplying required. Built to last 6+ hours, so it's still doing its job long after you've forgotten it's there.

How to apply

As a lip liner: Using the precision tip, apply in short strokes just along the outer edge of your lips. Blend the line inward with your fingertip for a soft, natural-looking stain.

As a full lip stain: Outline your lips first, then fill in the rest with the marker. Blend with a brush or fingertip to soften the pigment for a natural wash of colour, or leave unblended for bold, full coverage.

Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.

Each drop is produced in a limited quantity. Join the waitlist to be notified about drop 001 coming September 2026.

Shipping is free on all NZ orders over $70 and AU orders over $100.

No special remover needed — JUICI comes off with your normal makeup remover or an oil cleanser. Just wipe gently until it lifts; no scrubbing required.

JUICI comes in three buildable shades — an everyday nude, a classic brown, and a bold, deep plum — so there's a shade for barely-there days, everyday wear, and full-glam nights alike. Because it's a stain rather than an opaque lipstick, the pigment adapts to your natural lip colour instead of sitting on top of it, which means most shades work across a range of skin tones and undertones. If you're stuck between two, go lighter: you can always build colour up with a second layer, but you can't take it back once it's on. Our Shade Quiz (launching soon) will help you compare all three side by side and find your match.

We accept returns within 14 days of delivery. If your JUICI is unopened, we'll issue a full refund. If you've opened it and the shade just isn't right for you, we'll issue store credit instead.

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Questions people ask